Last Summer I read a book that reminded me of an idea that I’d already held dear. It put into words the concept of surrounding yourself with the best people and alway celebrating each other’s accomplishments without envy or competition. Shine Theory. I’m lucky to have this in my personal life with wonderfully supportive friends and family and it’s with such gratitude that I see it in my professional life too. I’m a Sole Proprietor so I work alone a good deal of the time and some may view other photographers as competitors…but I’ve learned first hand, that that is far from the truth. I wouldn’t still be in business if it weren’t for the other photographers who have supported, push, and cheered me on along the way. From the small business friends locally to the amazing people in my professional groups — supporting each other brings everyone up.

What is Shine Theory?

“Shine Theory is an investment, over the long term, in helping someone be their best self—and relying on their help in return.”

“Surrounding yourself with the best people doesn’t make you look worse by comparison. It makes you better.”

https://www.shinetheory.com/